Why Srm

Sunny River Management, LLC (SRM) represents the best of private equity and family investing. Our belief is that private investing exists to build better long-term businesses while providing well-earned liquidity and security to business owners. Traditional private investing models often short-circuit the long-term view by having an obligation to sell too soon, putting undue pressure on management teams to hit short-term returns. Meanwhile family capital provides stability and alignment of interests, but can fall victim to complacent ownership, stale thinking, and nepotism. SRM is the perfect middle-ground by providing long-term family capital with the drive, hunger, and attention to detail that comes with professional private equity investing. This allows us to make the right long-term decisions while still maintaining short-term performance.

Our structure allows us to move quickly. We are big believers in well-disciplined processes combined with sound situational thinking. Our love of process combined with a lean investment team and a critical thinking culture allow us to move swiftly and decisively to pursue and complete acquisitions. We don’t waste your time and we stand behind what we say.

We bring a wide variety of perspectives and insights to our businesses. We have spent time in investment banking, large private equity, large company leadership roles, and small company operational roles. Our broad perspectives provide flexibility in our thinking and fresh perspectives to share with our management teams.

As a business owner, you can rest assured that we are focused on growing and sustaining what you have built. We have the track record to prove it. The best way to take care of your employees is to put them in the hands of a group that is always striving to invest and grow. 

We have covered a lot of ground in a short time and are just getting started.